Consulting

Product Marketing Made Practical

By Jerry Rackley

Here at Demand Metric, we regularly talk to members that come to us with a similar sounding request: help us put together a marketing strategy. This is work we relish; so don’t think for a minute that we’re complaining about these requests. In fact, keep them coming!

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Solving the Right Sales Problem

By Julie Zisman, head of marketing, Showpad

On April 3, 2014 we participated in the Demand Metric Virtual Summit: Sales Enablement for Success. For our event session, we partnered with Matthew Penzone at Infraredx. He identified three areas where he could empower the sales organization by using Showpad.

1. Dealing with a hyper-educated buyer in a highly regulated industry

2. Showcasing sophisticated content in a short window

3. Pushing content to market faster in an easy way.

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Consultant Evaluation Matrix

Consultant Evaluation Matrix – Use this matrix to compare your potential consultants across 5 key dimensions: Relevant Experience, Skill Set, Professionalism, Consulting Methodology & Tools, and Personality.

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CRM Consulting Services RFP

CRM Consulting Services RFP - The purpose of this tool is to help you design a Request for Proposal (RFP) for CRM Consulting Services. An RFP is a formal invitation to request vendor proposals that meet specific business requirements and purchasing criteria.

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Market Research Overview

Starting a business in these tough economic times can be a frightening prospect for even the most seasoned entrepreneur. There are no guarantees that investors or the public will be as enthusiastic about your idea as you are, and even if you make it to market, there are no guarantees that your product will sell well enough to make a profit. Many would-be entrepreneurs get discouraged by all the unknown factors, and simply let their idea wither away without becoming a reality.

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Writing a Business Case that Will Sell

You’ve got a great idea for a business, but any time someone asks you to explain it, you end up babbling incoherently and jumping from one concept to the next. If this sounds like something you’re struggling with, it’s important to realize its part of the new business process. Don’t get discouraged; all you need is an articulate way to link together your vision with the practical support you need to make it a reality. When potential investors see that you’ve got your ideas organized, they’ll be more likely to listen to your plea for funding.

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Social Marketing Consulting RFP Template

Social Media Consulting RFP Template – The purpose of this tool is to help you design a Request for Proposal (RFP) for Social Media Consulting Services. An RFP is a formal invitation to request vendor proposals that meet specific business requirements and purchasing criteria.

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Marketing Plan Calendar 2011

Use our professionally designed Marketing Plan Calendar to organize and communicate all of your marketing activities for 2011. There is a special Summary tab at the end that automatically creates a report for all marketing activities completed throughout the year.

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Marketing Communications Metrics Dashboard

Marketing Communications Metrics Dashboard - Use this tool to define, track, and report on your key marketing communications metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.

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