By Clare Price
In the now classic baseball film, Field of Dreams, the mysterious voice kept repeating, “If You Build It, They Will Come.” Eventually Kevin Costner, probably sick to death of that nagging voice, did build the baseball field in his corn field and the legendary baseball teams did show up to play.
By Clare Price
We all know that customers are getting more sophisticated in their buyer’s journey. That means we need sales systems that are equally sophisticated in tracking, analyzing and predicting customer behavior. We need better Sales Intelligence.
