Although the term CRM is widely used in some circles, the definition is still unknown to many.
CRM stands for Customer Relationship Management, and it is a popular model used in the management of an organization’s interactions with clients, customers, and sales prospects. This model is widely implemented because it can improve quality and efficiency, increase profitability, and decrease costs.
CRM Business Case - Use this tool to help you design a Business Case for an investment in a CRM (customer relationship management) solution.
