An area companies should be focused on is target customer demographic. While many companies want everyone to buy their products or services, there is usually a specific group that the company targets when it comes to marketing and promoting products and services.
In order to do for a company to the best of their ability, a business should come up with a customer information profile. The way this is done is the company uses a template and inputs data that corresponds with their target customer's characteristics. The tool tells you who your target customer should be.
