Are you wondering what you can be doing to make your small team more effective and efficient at every stage of the funnel?
In the world of B2B marketing, demand generation occupies center stage. The expectations placed on this process, and those who manage it, are enormous. Marketers are constantly tuning the demand gen process to strike the right balance between the quality and quantity of leads it produces.
By Jerry Rackley
Editor’s Note: This post is part of a series of interviews with sponsors and speakers at the upcoming Demand Metric Sales Enablement Virtual Summit, which will take place on April 3, 2014.
The Pedowitz Group and Demand Metric invite you to join us for our upcoming workshop: Five Ways to Pay for Marketing Automation. In this webinar we will provide the foundation for building a bullet proof business case that’s sure get the stamp of approval.
Register for the Webinar and receive 5 tools to help build your business case for marketing automation!
Improving the quality and quantity of the leads generated and managed by the marketing and sales organizations isn't a simple task in today's multi-touch, multi-channel environment. This research reviews the best practices that optimize lead management practices throughout the entire lifecycle of the opportunity; from marketing's demand generation campaigns to sales' closing the business.
