So you’ve finally carved out a marketing strategy that’s going to blow potential clients out of the water and put the competition to shame. But before turning the key on that bad boy, step back and ask yourself: “How will I know if my marketing campaign is even helping my business? Could it actually be hurting it?”
By Jerry Rackley
I had a conversation last week with a Demand Metric member, the kind of conversation I wish I had more often. This particular member reached out to us because in his attempt to use one of our resources, he saw something that didn’t seem quite right, and he wanted to let us know about it.
By Jerry Rackley
Marketo, a provider of cloud-based marketing software, yesterday announced LaunchPoint, described by the company as a complete ecosystem of marketing solutions. What are the implications for marketing professionals, and why should we care?
By Jerry Rackley
In 1884, English Schoolmaster Edwin A. Abbott wrote a book entitled Flatland: A Romance of Many Dimensions. The characters in the book live in a two-dimensional world called Flatland, and have trouble comprehending a world with three dimensions until they experience it for themselves.
A top priority of all businesses, from small to large in size, is creating customer loyalty. Today’s businesses face the challenge of retaining their customers long after the initial sale.
By Jerry Rackley
Sometime in the wee hours of the morning of April 25, 2013, our membership level surpassed the 30,000 mark!
This may sound like we're bragging. To be honest, we're feeling pretty good about this, because our membership has doubled in just a year. But what we're really trying to express is appreciation, because what's a membership organization without members? We have you, the Demand Metric community, to thank for our rapid growth over the past year.
Below is an interview with Demand Metric's very own chief analyst, Jerry Rackley that was conducted by Marc Simony, Holistic Brand Thinker and blogger. Jerry shares his insights on the importance of customer relationships, content marketing within the B2B space and what excites him about marketing today.
