Many in business ask why, with all of today's messaging capabilities, anyone would need an events database template. The reason is because although in theory it should be easy to keep track of a business's commitments, in reality it can be truly be difficult, particularly for a business with multiple employees.
When organizing an event, imagine the challenges you would have if you had ten employees who all had their own sets of agendas. There would inevitably be many missed contacts, missed events and missed opportunities.
