The term 'key accounts' is commonly is used in strategic marketing and business analysis. This term refers to high revenue generating clients who are crucial for the success of the organization. Marketing managers spend millions of dollars and significant amounts of time identifying the key accounts of their company and analyzing them. Many mid-sized and large organizations have key account teams. The key account team interviews a sample of managers from their own company and from the client's business to gain the right perspective.
Key Account Planning Tool – Use this tool to create winning key account plans.
Account Executive Job Description – Use this template to create an Account Executive Job Description.
Sales Account Management Tool – This tool was designed to help you analyze and score your accounts and prioritize time accordingly.
Territory Management Checklist – The purpose of this tool is to provide a checklist for managing sales territories. Implementing a strategic sales territory management process will reduce travel time & expenses, increase health of your account base, and help to generate more sales.
