The term 'key accounts' is commonly is used in strategic marketing and business analysis. This term refers to high revenue generating clients who are crucial for the success of the organization. Marketing managers spend millions of dollars and significant amounts of time identifying the key accounts of their company and analyzing them. Many mid-sized and large organizations have key account teams. The key account team interviews a sample of managers from their own company and from the client's business to gain the right perspective.
Key Account Analysis – Use this tool to assess key accounts, forecast future sales, determine strengths & weaknesses, key success factors, and competitors for the business.
