The ultimate goal of every for-profit organization is to generate revenue and improve profitability. Dynamic and effective marketing strategies have played an important role in the success of many businesses across the globe, and today, companies invest billions of dollars to develop their marketing plans. In fact, according to Mark Jeffery of Kellogg School of Management, successful companies spend 20 percent more than average on marketing when compared to low-revenue generating businesses which spend less than 4.4 percent of average.
These marketing initiatives involve:
