Strategic planning is a great way to identify which initiatives can add the most value to your organization. The next step is to prioritize initiatives with a systematic method. Use our downloadable Priority Index Tool to guide you through the prioritization process, and help you drill down on the value added for each proposed initiative.
Lead Scoring Index Tool – This tool is designed to help you analyze leads and identify strong prospects. Score your leads across 6 different criteria including company, buying cycle, contact, interest, actions, and recent. Evaluate your leads explicit and implicit need for your product or service.
Developing leaders is a top organizational development priority for every company. Effectively managing knowledge capital is especially important in highly competitive industries. Understanding and deploying a succession management strategy is an excellent way to manage your department, groom future leaders, and mitigate risk. Use Demand Metric's downloadable Succession Management Matrix tool to identify and develop the future leaders of your organization.
Leaders of marketing departments are charged with increasing the knowledge and skills of their team, but many do not have a plan for educating and developing their staff. Use this summary to identify which skills you have, and what strategies you can deploy to engage your team and expand their strategic & tactical skills.
From an organizational perspective, leadership can be defined as: the ability to influence, motivate, and enable people to attain goals and contribute toward improving the effectiveness and efficiency of an organization. Use our Management & Leadership Maturity Assessment to evaluate your organization’s Management & Leadership Program Maturity.
Sales Opportunity Pipeline – Use this Sales Opportunity Pipeline tool to track opportunities, identify sales cycle stages, and predict future revenues.
Sales Growth Team Charter - Use Demand Metric’s Sales Growth Team Charter template to set the mandate and outline key responsibilities for this new team.
Lead Acquisition Model - Use Demand Metric’s Lead Acquisition Model as a framework to create a process diagram that will visually communicate how your target market will engage with your brand and ultimately become a qualified sales lead.
Qualified Lead Definition Tool – This tool was designed to help sales & marketing departments achieve alignment on their definition of a qualified or highly qualified lead. Be sure to customize the criteria to build consensus on the profile and activities of top prospects.
Tradeshow Lead Capturing Form - The purpose of this tool is to assist you with in documenting interactions that take place during a tradeshow. This tool can be used in conjunction with the Tradeshow ROI Calculator and the Lead Scoring Index Tool.
