Lead generation is an important part of every marketing strategy. It is important because you will not be able to generate new sales and revenue unless you have new leads for your products.
Lead generation strategies have been used by marketing professionals for ages. The conventional methods include setting up a booth at a trade show, conducting a seminar or a workshop for prospective clients,display advertising, and practical demonstrations at important locations.
Irrespective of the size of your business, it is important to continually look for new clients and customers. The reason is that this is the only way to sustain and grow a company.
