The world is just too dynamic and the pace of change is just too fast for marketers to rely on intuition and experience. Data of all kinds is all the rage.
A top priority of all businesses, from small to large in size, is creating customer loyalty. Today’s businesses face the challenge of retaining their customers long after the initial sale.
Everyone knows customer relationships are key to growing a business of any size. And customer relationship management (CRM) software provides an easy way to manage those relationships and stay on top of opportunities and leads.
Last week, I received a request from a client of ours based out of Australia who was asked to create a web governance document and framework for his company’s corporate website.
When I get a request like this I usually reach out to our network of experts for advice and direction. However, this time I decided to look at Demand Metric’s internal process and governance structure. After all, we are a content based business that deals almost exclusively on the web.
While Facebook, Twitter, and Google+ continue to rule the personal sector of social networks, LinkedIn has become the most popular social networking channel for professionals. This could be because LinkedIn gives you the ability to share your work experience, to make new contacts, and to request references from previous employers and colleagues – among many other things.
Don't sweat - If you haven't already started to leverage this resource, it's not too late!
LinkedIn has become the most popular social networking channel for professionals. Here are a few reasons why:
For these reasons and many others, LinkedIn may be the optimal solution to complement your current lead generation practices.
