So you’ve finally carved out a marketing strategy that’s going to blow potential clients out of the water and put the competition to shame. But before turning the key on that bad boy, step back and ask yourself: “How will I know if my marketing campaign is even helping my business? Could it actually be hurting it?”
Running a marketing department can be challenging. There are inevitably many factors and initiatives one needs to coordinate.
In addition to this, it can be challenging to measure how efficiently a marketing team is operating. A company's marketing department has to function at its best in order to provide the type of growth a company needs.
Unfortunately, this needs to be constantly monitored as well. If you leave this alone you will end up with an inefficient department.
