Media Plan Calendar & Budget – Use this tool to provide a high-level advertising calendar & budget. Each monthly calendar tab provides information related to: publication, issue, media type, ad content, media creation, due date, publication date, budget, and status.
Marketing messages and the media that delivers them is referred to as marketing communications. This is also known as Integrated Marketing Communications, or MarCom. One of the most critical components of this is a budget plan.
Marketing Communications Budget - Use this tool to create a marketing communications budget, and chart of the budget breakdown by category.
