Social Media Channel Prioritization Tool - Use this tool to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.
Social Media Channel Map - Use this presentation tool to outline your Social Media strategy by channel. Map your strategy by grouping selected channels into bubbles and create a description of how you plan on attacking each channel by setting goals, selecting a project sponsor, and by highlighting key performance indicators (KPIs).
By Jerry Rackley
Pitney Bowes just released the results of its Small Business Marketing Survey that reveal how the 750 small businesses that responded are communicating with their customers and embracing emerging marketing channels. The report contains some insightful information, and I encourage readers to get a copy of this free report, if for no other reason as a benchmark for comparing your marketing practices.
