Marketing Communications

Your 2015 Marketing Strategy Guide

Make 2015 your business’ breakout year by building a killer marketing strategy right now. Having an effective marketing plan in place will help you set and achieve goals as well as create a path to success. Ready to get started? Let’s dive in.

Set SMART Goals

The key to success in marketing — or any other aspect of your business — is setting SMART goals:

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Email Marketing Database

Email Marketing Database – Use this tool to manage your email marketing campaign.

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DM University: A New Demand Metric Resource

By Jerry Rackley

School is in session at Demand Metric. Today, we announce DM University, the newest and most in-depth resource developed to meet member needs. DM University course offerings are free for Analyst, Executive and Team members, but are available to anyone who wants to take marketing training online and on-demand.

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Press Release Template

Press Release Template - The purpose of this tool is to help you write an effective press release that captures the key messages, establishes credibility, and is interesting to the reader.

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Direct Mail Marketing Database

Direct Mail Marketing Database - Use this tool to manage your direct mail campaign.

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Creative Brief Template

Creative Brief Template – Use this tool to communicate with your creative team & to outline the strategic direction for creative development.

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Direct Mail Marketing Database

Direct Mail Marketing Database - Use this tool to manage your direct mail campaign.

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Marketing Communications Metrics Dashboard

Marketing Communications Metrics Dashboard - Use this tool to define, track, and report on your key marketing communications metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.

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Marketing Communications Strategy Scorecard

Marketing Communications Strategy Scorecard – Use this tool to document your Marketing Communications objectives, initiatives, measures, and targets for the next 12-18 months.

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