Marketing Communications Strategy Scorecard – Use this tool to document your Marketing Communications objectives, initiatives, measures, and targets for the next 12-18 months.
Marketing Communications Priority Index – Use this Marketing Communications Priority Index to logically prioritize each marketing communications project.
By Jerry Rackley
The term “marketing plan” has several possible, valid definitions. Sometimes it refers to the corporation’s marketing strategy, built upon a firm’s core values and competencies. Often "marketing plan" really equates to a marketing communications plan. Or in many cases, a marketing plan is the actual plan for marketing a specific product. These are all different things, and while they support each other, they are not interchangeable.
Marketing Communications Plan Template - The purpose of this tool is to help you develop a Marketing Communications Plan. The Marketing Communications Plan template was designed to summarize key exercises from our report: Plan Multi-Channel Marketing Communications.
