One of the largest criticisms of marketing automation is that it can be too complex and complicated. Unfortunately, marketing teams nationwide often still purchase complicated systems. The end result is that a large amount of money is invested in a system that cannot be used.
How to Address this Challenge with Marketing Automation
Partnership Marketing Evaluation Matrix – Use this matrix to compare your potential partners. For each parameter, rank your candidates based on the information you have. As every company has different requirements, feel free to change the decision making criteria as you see fit.
