So you’ve finally carved out a marketing strategy that’s going to blow potential clients out of the water and put the competition to shame. But before turning the key on that bad boy, step back and ask yourself: “How will I know if my marketing campaign is even helping my business? Could it actually be hurting it?”
The terminology that most marketing professionals use to evaluate the effectiveness of a marketing strategy is known as marketing performance measurement. By focusing on key factors such as business goal metrics, marketing activity alignment, and strategies, a company can effectively measure how well or how poorly a marketing campaign is working. Using a marketing measurement assessment tool will help you to create a framework metrics so you can monitor the level of your marketing performance.
