Marketing Skills Matrix – This tool was designed to help you increase the skill set of your marketing team. Use this matrix to determine required skills and the next page to document current gaps.
By Jerry Rackley
The term “marketing plan” has several possible, valid definitions. Sometimes it refers to the corporation’s marketing strategy, built upon a firm’s core values and competencies. Often "marketing plan" really equates to a marketing communications plan. Or in many cases, a marketing plan is the actual plan for marketing a specific product. These are all different things, and while they support each other, they are not interchangeable.
