Marketing and sales are creative fields. They require you to think outside the box and come up with fresh new ways to capture the attention of your prospects. No two days are the same. No two sales are the same. You need to get creative if you want to reach the people who will buy. Still, with as much forward, out-of-the-box thinking as you do, it’s nice to have cold, hard data to back up your ideas. Numbers can often be a catalyst to help you discover the type of fresh campaigns your customers want from you.
In corporate marketing, there are a number of factors associated with the tracking and reporting of a marketing campaign. These factors are often referred to as marketing performance metrics.
