Marketing Skills Matrix – This tool was designed to help you increase the skill set of your marketing team. Use this matrix to determine required skills and the next page to document current gaps.
Sales Skills Assessment - Use this tool to evaluate your sales team’s skills.
By Jerry Rackley
Whatever the sophisticated definitions are, marketing is a form of communication. We should spend time figuring out how to integrate our marketing campaigns, segment our markets, position our products and all the other specialized things we do. Sometimes, however, we just need to pay attention to how we write. Regardless of where our messages end up, most of them start in written form. Writing, therefore, is an essential marketing skill.
