Online Advertising ROI Calculator – Use our Online Advertising ROI Calculator to determine the return on investment for pay-per-click advertising campaigns such as Google AdWords.
Tradeshow Program ROI Calculator – Use this tool to compare the tradeshows you attend, monitor your budget and calculate ROI.
Website ROI Calculator – Use this tool to calculate the results of your website development initiatives. Develop benchmarks for visits, average pageviews, conversion rates, costs, and revenues. Compare your results with historical averages.
Tradeshow Program ROI Calculator – Use this tool to compare the tradeshows you attend, monitor your budget and calculate ROI.
By Jerry Rackley
Chief Analyst John Follett and myself recently convened the first Demand Metric Marketing Lab – an open forum for discussing marketing issues. We opened the session with a poll, and the issue identified by attendees as the most problematic was showing ROI for marketing efforts. This surely surprises no one who is a marketing professional.
