The earth is about to complete another orbit around the sun, and the turning of the calendar page is a good time to reflect on what transpired in 2011. True,
By Jerry Rackley
No, we here at Demand Metric don’t believe the headline of this blog post. Far from it. We marketing insiders know better – there is so much more to what we do than just make sure the ads get run. Unfortunately, I think I can safely assume that most of the marketing professionals in the Demand Metric community have worked with someone who believes this.
By Jerry Rackley
The term “marketing plan” has several possible, valid definitions. Sometimes it refers to the corporation’s marketing strategy, built upon a firm’s core values and competencies. Often "marketing plan" really equates to a marketing communications plan. Or in many cases, a marketing plan is the actual plan for marketing a specific product. These are all different things, and while they support each other, they are not interchangeable.
