Learn what's new in Inbound Marketing and how companies are using it to transform their business. This 45 minute webinar includes 30 minutes of presentation and 15 minutes of Q&A. Presented by Mike Volpe, HubSpot VP Marketing, and Adam Blake, MIT Sloan MBA student who compiled the State of Inbound Marketing Report 2010.
1. Inbound marketing delivers lower cost per lead than outbound marketing
2. Social media and blogs are expanding in the marketing budget
I have heard a lot of buzz around the term "Inbound Marketing", so figured it would be a good idea to define the concept and share a great PowerPoint presentation from the VP of Marketing, Mike Volpe, over at Hubspot.
By Jerry Rackley
Gone are the days when a marketing executive could report in vague terms to the CEO about things like brand equity, saying, “it’s at an all time high!” Right. And you know this how? “Show me the data” says the wise CEO. Measurements really matter. Lord Kelvin’s quote has oft been paraphrased, “if you can’t measure it, you can’t measure it.” This is truth, but at the same time, it’s not the whole picture. We marketers love metrics for what it they tell us, but if we're honest, we get a little nervous about being held accountable to them.
By Jerry Rackley
This week I took a break from my usual routine and attended part of the Hubspot Inbound Conference at the Hynes Convention Center in Boston. Demand Metric sponsored the Hubscotch event, which I’ll discuss later in this post.
