Trends in mobile marketing mean more businesses are working hard to make the necessary changes to their businesses.
If you've already started to plan your 2012 marketing initiatives, it would be a shame if mobile was overlooked. Instead of just ignoring the growth of mobile web, take 5 minutes this week to conduct our Mobile Marketing Readiness Assessment and find out if mobile is right for your business.
In the meantime, check out some interesting mobile growth stats in the infographic below (courtesy of Marketo):
A recurring theme in recent conversations I’ve had with members of the Demand Metric community is Mobile Marketing. It seems pretty clear that many companies are thinking about it, some are making plans for it and a few have embraced it.
I don’t think the coming Mobile Marketing tsunami will surprise anyone, not with mobile phone adoption rates between 80 and 90 percent. As pervasive as the mobile channel is, there are certainly risks for organizations that are careless in their approach to marketing through it.
Channel integration is essential for a truly effective enterprise marketing plan. Too often, retailers ignore the connectivity between customer channel preferences and buying behavior. Channel preferences no longer pertain to only transaction-based interactions; customers are interacting with brands in entirely new ways. The emergence of new marketing channels, such as social media and mobile, require a retailer to provide consistent branding across all retail channels, and to engage the customer with marketing messages through their channel of choice.
The Association of Strategic Marketing (ASM) recently published the results of the Mobile Marketing Trends Survey it conducted online.
I’ve been around long enough to reminisce about the birth of some marketing trends (I was doing sales and marketing work before Al Gore invented the internet). Some of these trends became the backbone of many a marketing strategy. Others burst on the scene with a lot of fanfare, and then fizzled.
