Partnership marketing occurs when two or more organizations collaborate with the purpose of helping one another meet specified goals.
What are Some of the Challenges Faced with Partnership Marketing?
Partnership Marketing Maturity Assessment – Use this tool to measure your organization’s Partnership Marketing process maturity.
Partnership Marketing Agreement – Use this tool as a framework to create a formalized Partnership Marketing Agreement between your organization and a partner organization.
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Partnership Marketing Evaluation Matrix – Use this matrix to compare your potential partners. For each parameter, rank your candidates based on the information you have. As every company has different requirements, feel free to change the decision making criteria as you see fit.
