Competitive Ad vs PR Analysis Tool – Use this tool to analyze the Advertisement vs. PR spending/value ratio for the top 5 competitors in your industry.
Public Relations Plan Template – The purpose of this tool is to help you create a comprehensive and measurable Public Relations Plan.
Press Release Template - The purpose of this tool is to help you write an effective press release that captures the key messages, establishes credibility, and is interesting to the reader.
Effectively executing a Public Relations (PR) strategy is important for companies of all sizes, particularly smaller companies. Compared to other things a firm can do to promote itself, PR is high in credibility and relatively low in cost. Demand Metric has published a methodology to help companies understand how to implement an effective PR process that gets the desired results.
