Editor's note: Demand Metric and ChamberOfCommerce.com have partnered to exchange original content on their blogs. The following post is the initial fruit of that partnership. Visit ChamberofCommerce.com to see some of our content on their blog.
By Megan Totka
By Jerry Rackley
For all that Ralph Waldo Emerson was, he was no marketer. He famously said, “Build a better mousetrap and the world will beat a path to your door.” I’d love to debate Ralph about this: what if you can’t sustain your mousetrap innovation rate? What if competitors lower their prices? How will you communicate your mousetrap differentiation to the world? Why will they care? My debate with Ralph will never take place, but this thinking persists.
