Product launch

Product Requirements Document

Product Requirements Document - The purpose of this tool is to provide the product development team with the business requirements they need to build the right product for the market. This document includes: market requirements document, product development schedule, and product sanity-check (contract).

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Product Roadmap

Product Roadmap - Use this Product Roadmap to analyze market segment needs, trends, products, and technology required to produce market-driven products.

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Product Launch Checklist

Product Launch Checklist - The purpose of this tool is to provide a checklist for the product launch process.

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Launching Market Driven Products and Services

Quiz time: name a notable product that failed horribly when it was launched. The answer? Well, there are plenty of choices. The Ford Edsel has earned a spot in the Product Management Hall of Shame, and New Coke is there as well. These products have plenty of company: Yahoo! Finance shares a list of 15 disastrous product launches that were killed quickly.

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