By Jerry Rackley
Here at Demand Metric, we regularly talk to members that come to us with a similar sounding request: help us put together a marketing strategy. This is work we relish; so don’t think for a minute that we’re complaining about these requests. In fact, keep them coming!
Product Launch Checklist - The purpose of this tool is to provide a checklist for the product launch process.
Product Marketing Manager Job Description – Reporting to the Director of Product Management, the Product Marketing Manager is responsible for providing product line support for marketing program strategy, sales support, and channel support.
By Jerry Rackley
For all that Ralph Waldo Emerson was, he was no marketer. He famously said, “Build a better mousetrap and the world will beat a path to your door.” I’d love to debate Ralph about this: what if you can’t sustain your mousetrap innovation rate? What if competitors lower their prices? How will you communicate your mousetrap differentiation to the world? Why will they care? My debate with Ralph will never take place, but this thinking persists.
By Jerry Rackley
The term “marketing plan” has several possible, valid definitions. Sometimes it refers to the corporation’s marketing strategy, built upon a firm’s core values and competencies. Often "marketing plan" really equates to a marketing communications plan. Or in many cases, a marketing plan is the actual plan for marketing a specific product. These are all different things, and while they support each other, they are not interchangeable.
