Also referred to as a news release, the press release is simply a written statement made by an organization or company and made available to the media in advance. There is a specific format in which press releases need to be written so that news media and reporters will be sure to have all the information they need to write a story on your product, idea, or company announcement. Some press releases are written well in advance of the actual event, and embargoed until the appropriate date, while others are made available for immediate release.
We recently came across this presentation and thought it was very informative - especially if you're interested in learning more about SEO.
Some of the content in this introduction to search engine optimization includes:
Enjoy!
Trade Promotion Evaluation Matrix – Use this evaluation matrix to determine which type of trade promotion campaign would best suit your needs.
Trade Promotion ROI Calculator - Use this tool to measure the return on investment for trade promotion campaigns.
Trade Promotion ROI Calculator - Use this tool to measure the return on investment for trade promotion campaigns.
Trade Promotion Evaluation Matrix – Use this evaluation matrix to determine which type of trade promotion campaign would best suit your needs.
By Charles Gold, Demand Metric member
In the beginning there was technology. We talked about features (it’s got an x-57 flux interface!). Then there were benefits (tastes great, and it’s less filling!). We’re now in the Age of Me. People want products that specifically talk to their needs, and they want to be talked to as human beings. In the Age of Me, our B2B life is heavily shaped by our B2C experiences.
By Jerry Rackley
The term “marketing plan” has several possible, valid definitions. Sometimes it refers to the corporation’s marketing strategy, built upon a firm’s core values and competencies. Often "marketing plan" really equates to a marketing communications plan. Or in many cases, a marketing plan is the actual plan for marketing a specific product. These are all different things, and while they support each other, they are not interchangeable.
