In many companies, departments function well enough as independent units that management can forget how important it is for departments to function as a part of a greater whole. Increasing alignment among departments can increase a company's overall efficiency and it can streamline many processes. Two of the most important departments for alignment are sales and marketing.
If your sales and marketing teams are operating independently from one another, you are missing out on great opportunities for increased profits and overall growth. An estimated 88% of the highest performing companies have sales and marketing teams that are carefully aligned. If you're not familiar with marketing and sales alignment, you should begin today to learn about how this simple act of reorganization can have a monumental impact on your business.
