Sales Call Reporting Tool - The purpose of this tool is to assist you with reporting on sales call results. This tool can be used in conjunction with Key Account Plans to strategize and report on new business opportunities with senior management.
Marketing Automation System RFP – The purpose of this tool is to help you design a Demand Generation System Request for Proposal (RFP).
Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. However, CRM is a trifecta. It is made up of sales, service and – wait for it – marketing! So, where does Salesforce.com stand as a marketing automation solution?
Whether driven by lack of product differentiation, customer demand for better service, or simply the need to improve the customer experience, companies are seeking to better understand their customers in order to more effectively acquire and retain business. This report provides a road map for improving customer satisfaction and retention without losing sight of customer profitability by integrating multiple sources of data to complete the full 360° view of the customer.
