Ever feel like your emails are falling on deaf ears (or eyes, as it were)? Your open rates are low and your click through rate is even lower. As a marketer, nothing is more frustrating than feeling your messages are not getting through.
Email marketing has come a long way since inception. Now, there are spam filters to work around, noise to compete with, and tabs to contend with. It’s a tough task but can also pay big dividends when it’s done right.
Email Marketing Vendor Evaluation Matrix - Use this vendor evaluation matrix to compare potential Email Marketing solutions. For each parameter, rank vendors based on their ability to deliver on your requirements.
Email marketing is important for companies large and small. Many companies offer an emailing list which includes updates on new products, promotions, and more.
Email marketing is an important marketing channel that a company should consider because it directly involves the branding of your company. The emails you company sends should be user-friendly, and the idea is to get the customer to see the email and either make a purchase or click the link to your website to learn more about them. Because of this, choosing the right email vendors is important.
