This is a guest post by Richard McMunn
While Facebook, Twitter, and Google+ continue to rule the personal sector of social networks, LinkedIn has become the most popular social networking channel for professionals. This could be because LinkedIn gives you the ability to share your work experience, to make new contacts, and to request references from previous employers and colleagues – among many other things.
Don't sweat - If you haven't already started to leverage this resource, it's not too late!
Social media marketing is expected to dominate this year -- so much so that 81% of CMOs plan to link their annual revenues to their social media investment, according to a recent survey by The CMO Club and Bazaarvoice. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?
Social Networking has quickly become one of most popular forms of communication for businesses of all shapes and sizes.
Today, it's not uncommon to see companies use Facebook as a promotional tool, in their advertising, when networking with clients, and as a way of getting feedback on products/services.
LinkedIn has become the most popular social networking channel for professionals. Here are a few reasons why:
For these reasons and many others, LinkedIn may be the optimal solution to complement your current lead generation practices.
Still confused about the ins-and-outs of marketing through Facebook? Want to discover how you can get substantial traffic on your Facebook Fan Page? Check out HubSpot's Ultimate Facebook Marketing Cheat Sheet! This cheat sheet will help you understand how to master Facebook for business.
Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life.
Demand Metric recently hosted an online workshop, "Leveraging Pinterest for Business". Our workshop presenter, Sherry Roden, follows-up on that workshop with six practical board ideas for using Pinterest in a B2B environment:
Here's a summary of Sherry's six Pinterest B2B board suggestions:
By Jerry Rackley
A business that doesn’t have a social media strategy is like an actor that goes on stage without a costume. It’s ridiculous not to have either. Still, I confess to wondering how to measure the impact of social media or any marketing strategy. This has been the bane of a marketer’s existence – showing some kind of ROI for the things we do. We’ve discussed this matter before in this blog.
