Ever feel like your emails are falling on deaf ears (or eyes, as it were)? Your open rates are low and your click through rate is even lower. As a marketer, nothing is more frustrating than feeling your messages are not getting through.
Email marketing has come a long way since inception. Now, there are spam filters to work around, noise to compete with, and tabs to contend with. It’s a tough task but can also pay big dividends when it’s done right.
Have you been operating your business for years with moderate success, but feel like the momentum behind your current product line is dwindling? Are members of your team eager to start working on the next product that you’ll bring to the public, but you’re not sure if your company is really ready? Heading in a new direction is just as difficult for existing companies as it is for first-time entrepreneurs, so it’s important to keep these guidelines in mind when planning a change.
Many companies are intimidated by the thought of partnering with larger brands. In my experience, two of the most common reasons why companies feel this way are because they don't want to lose their identity and they are afraid that their offering will be overshadowed by the larger brand.
