Determining the return on investment, or ROI, of a tradeshow requires an understanding of multiple numbers. To begin, it is important that each dollar that is spent have a purpose and be accounted for.
Determining the return on investment, or ROI, of a tradeshow requires an understanding of many numbers. The reason this ROI is important is because it reinforces the understanding that every dollar spent at a tradeshow must have a purpose and be accounted for.
