Tradeshow ROI is very important to understand if your company attends multiple trade shows throughout the year. If your company is not examining its ROI, the business missing out on a great way to optimize its resources.
Some companies believe that it's best to attend as many tradeshows as possible, but this will be an ineffective strategy if you're not careful about which shows to attend. Attending trade shows can be a very expensive experience.
Determining the return on investment, or ROI, of a tradeshow requires an understanding of multiple numbers. To begin, it is important that each dollar that is spent have a purpose and be accounted for.
