Last week, I received a request from a client of ours based out of Australia who was asked to create a web governance document and framework for his company’s corporate website.
When I get a request like this I usually reach out to our network of experts for advice and direction. However, this time I decided to look at Demand Metric’s internal process and governance structure. After all, we are a content based business that deals almost exclusively on the web.
Also referred to as a news release, the press release is simply a written statement made by an organization or company and made available to the media in advance. There is a specific format in which press releases need to be written so that news media and reporters will be sure to have all the information they need to write a story on your product, idea, or company announcement. Some press releases are written well in advance of the actual event, and embargoed until the appropriate date, while others are made available for immediate release.
We recently came across this presentation and thought it was very informative - especially if you're interested in learning more about SEO.
Some of the content in this introduction to search engine optimization includes:
Enjoy!
Website Program Action Plan – The purpose of this tool is to help develop a website program action plan. This report will result naturally from the analyses that have been completed in prior exercises.
Website Vendor Evaluation Matrix - Use this tool to evaluate potential web design vendors.
Website Design Budget – Use this tool to estimate the costs of a website design project.
Web Requirements Document – The purpose of this tool is to help you document departmental business requirements for your website. The results from this exercise will be prioritized using a Web Requirements Priority Index, to ensure each requirement is analyzed logically.
Website Vendor Evaluation Matrix - Use this tool to evaluate potential web design vendors.
Web Metrics Reporting Tool - The purpose of this tool is to assist you with reporting on web metrics. This schedule contains a few common web metrics. Be sure to add other metrics to the table.
