Ever feel like your emails are falling on deaf ears (or eyes, as it were)? Your open rates are low and your click through rate is even lower. As a marketer, nothing is more frustrating than feeling your messages are not getting through.
Email marketing has come a long way since inception. Now, there are spam filters to work around, noise to compete with, and tabs to contend with. It’s a tough task but can also pay big dividends when it’s done right.
So you’ve finally carved out a marketing strategy that’s going to blow potential clients out of the water and put the competition to shame. But before turning the key on that bad boy, step back and ask yourself: “How will I know if my marketing campaign is even helping my business? Could it actually be hurting it?”
Are you wondering what you can be doing to make your small team more effective and efficient at every stage of the funnel?
Are your emails not performing up to par?
We tracked email performance across 3,000+ Marketo customers and the results are in! Tune in to see how you stack up against your peers.
By Jerry Rackley
Marketo, a provider of cloud-based marketing software, yesterday announced LaunchPoint, described by the company as a complete ecosystem of marketing solutions. What are the implications for marketing professionals, and why should we care?
Ever feel like your emails are falling on deaf ears (or eyes, as it were)? Your open rates are low and your click through rate is even lower. As a marketer, nothing is more frustrating than feeling your messages are not getting through.
Email marketing has come a long way since inception. Now, there are spam filters to work around, noise to compete with, and tabs to contend with. It’s a tough task but can also pay big dividends when it’s done right.
So you’ve finally carved out a marketing strategy that’s going to blow potential clients out of the water and put the competition to shame. But before turning the key on that bad boy, step back and ask yourself: “How will I know if my marketing campaign is even helping my business? Could it actually be hurting it?”
Are you wondering what you can be doing to make your small team more effective and efficient at every stage of the funnel?
Are your emails not performing up to par?
We tracked email performance across 3,000+ Marketo customers and the results are in! Tune in to see how you stack up against your peers.
By Jerry Rackley
Marketo, a provider of cloud-based marketing software, yesterday announced LaunchPoint, described by the company as a complete ecosystem of marketing solutions. What are the implications for marketing professionals, and why should we care?
Ever feel like your emails are falling on deaf ears (or eyes, as it were)? Your open rates are low and your click through rate is even lower. As a marketer, nothing is more frustrating than feeling your messages are not getting through.
Email marketing has come a long way since inception. Now, there are spam filters to work around, noise to compete with, and tabs to contend with. It’s a tough task but can also pay big dividends when it’s done right.
So you’ve finally carved out a marketing strategy that’s going to blow potential clients out of the water and put the competition to shame. But before turning the key on that bad boy, step back and ask yourself: “How will I know if my marketing campaign is even helping my business? Could it actually be hurting it?”
Are you wondering what you can be doing to make your small team more effective and efficient at every stage of the funnel?
Are your emails not performing up to par?
We tracked email performance across 3,000+ Marketo customers and the results are in! Tune in to see how you stack up against your peers.
By Jerry Rackley
Marketo, a provider of cloud-based marketing software, yesterday announced LaunchPoint, described by the company as a complete ecosystem of marketing solutions. What are the implications for marketing professionals, and why should we care?
