Have you ever successfully completed a marketing campaign only to realize that you have no idea how you produced the results that you did? Applause to you if you can confidently say, “Yes.” For the rest of us, I can imagine that you shuffled your feet at that question and were begrudgingly forced to admit that you’ve experienced this moment.
Marketing and sales are creative fields. They require you to think outside the box and come up with fresh new ways to capture the attention of your prospects. No two days are the same. No two sales are the same. You need to get creative if you want to reach the people who will buy. Still, with as much forward, out-of-the-box thinking as you do, it’s nice to have cold, hard data to back up your ideas. Numbers can often be a catalyst to help you discover the type of fresh campaigns your customers want from you.
Demand Metric research shows that the adoption of Account-Based Marketing (ABM) is on the rise. B2B marketers have always sought more precise ways to reach target accounts, and that outcome is the promise of ABM.
Social advertising has clearly become an integral tool for B2B marketers, and its influence is growing rapidly. The proliferation of paid social content produced by marketers is only accelerating that growth.
Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well your webinars are performing as compared to those of your competitors and peers?
Have you ever successfully completed a marketing campaign only to realize that you have no idea how you produced the results that you did? Applause to you if you can confidently say, “Yes.” For the rest of us, I can imagine that you shuffled your feet at that question and were begrudgingly forced to admit that you’ve experienced this moment.
Marketing and sales are creative fields. They require you to think outside the box and come up with fresh new ways to capture the attention of your prospects. No two days are the same. No two sales are the same. You need to get creative if you want to reach the people who will buy. Still, with as much forward, out-of-the-box thinking as you do, it’s nice to have cold, hard data to back up your ideas. Numbers can often be a catalyst to help you discover the type of fresh campaigns your customers want from you.
Demand Metric research shows that the adoption of Account-Based Marketing (ABM) is on the rise. B2B marketers have always sought more precise ways to reach target accounts, and that outcome is the promise of ABM.
Social advertising has clearly become an integral tool for B2B marketers, and its influence is growing rapidly. The proliferation of paid social content produced by marketers is only accelerating that growth.
Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well your webinars are performing as compared to those of your competitors and peers?
Have you ever successfully completed a marketing campaign only to realize that you have no idea how you produced the results that you did? Applause to you if you can confidently say, “Yes.” For the rest of us, I can imagine that you shuffled your feet at that question and were begrudgingly forced to admit that you’ve experienced this moment.
Marketing and sales are creative fields. They require you to think outside the box and come up with fresh new ways to capture the attention of your prospects. No two days are the same. No two sales are the same. You need to get creative if you want to reach the people who will buy. Still, with as much forward, out-of-the-box thinking as you do, it’s nice to have cold, hard data to back up your ideas. Numbers can often be a catalyst to help you discover the type of fresh campaigns your customers want from you.
Demand Metric research shows that the adoption of Account-Based Marketing (ABM) is on the rise. B2B marketers have always sought more precise ways to reach target accounts, and that outcome is the promise of ABM.
Social advertising has clearly become an integral tool for B2B marketers, and its influence is growing rapidly. The proliferation of paid social content produced by marketers is only accelerating that growth.
Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well your webinars are performing as compared to those of your competitors and peers?
