By Jerry Rackley
Marketo, a provider of cloud-based marketing software, yesterday announced LaunchPoint, described by the company as a complete ecosystem of marketing solutions. What are the implications for marketing professionals, and why should we care?
By Jerry Rackley
In 1884, English Schoolmaster Edwin A. Abbott wrote a book entitled Flatland: A Romance of Many Dimensions. The characters in the book live in a two-dimensional world called Flatland, and have trouble comprehending a world with three dimensions until they experience it for themselves.
If you haven’t noticed, Demand Metric Research Corporation is living up to its name: we’ve done a lot of research in past six months.
In this introductory post, I will tell you a bit about myself and my passion for marketing analytics. I started out in technology with an engineering degree from Cal Poly State University in San Luis Obispo, then went on to get a Master’s degree in electrical engineering at USC while working at companies developing complex mechanical and electrical systems. At one point, I consulted for NASA. Yes, I was in fact a rocket scientist! But I wanted more.
If you haven’t already heard, yesterday was Foursquare’s biggest day ever for new user signups. Since the news broke, we have received a ton of requests from clients who want to know:
We spent some time looking at the app this morning and here is the breakdown:
In general, having a vast selection of options is usually a desirable thing. However, narrowing down your choices can often be overwhelming. This is especially true when your decision is business-related and could potentially make or break your marketing efforts!
If you are a business-to-business organization, or a B2B marketer, you have a huge selection of choices when it comes to social media for B2B marketing. Something that is true of any social media effort is that once you start, you must stay on top of your social media channels in order for them to be effective.
Are you tired of wondering whether or not your project and/or business idea actually has some merit? Everyday people have revolutionary ideas for products or services that could change the way people work or travel, but unfortunately they get intimidated by the competition, or they assume that their idea has already been done by someone else. There are ways for evaluating the viability of an idea before you waste all your resources – so don’t get caught crossing centre ice with your head down!
There is no doubt; conducting SEO (search engine optimization) on your website is a constant battle. What makes SEO so difficult is that without the proper training, and without the right weapons in your arsenal, you can easily do more damage to your site than good.
The best way to ensure that you’re up to the challenge of optimizing your website is to be adequately prepared. Watch this video to gain a better understand of SEO and learn a few free tips from SEOmoz CEO & Co-Founder Rand Fishkin (the Wizard of Moz).
Starting a business in these tough economic times can be a frightening prospect for even the most seasoned entrepreneur. There are no guarantees that investors or the public will be as enthusiastic about your idea as you are, and even if you make it to market, there are no guarantees that your product will sell well enough to make a profit. Many would-be entrepreneurs get discouraged by all the unknown factors, and simply let their idea wither away without becoming a reality.
By Jerry Rackley
Marketo, a provider of cloud-based marketing software, yesterday announced LaunchPoint, described by the company as a complete ecosystem of marketing solutions. What are the implications for marketing professionals, and why should we care?
By Jerry Rackley
In 1884, English Schoolmaster Edwin A. Abbott wrote a book entitled Flatland: A Romance of Many Dimensions. The characters in the book live in a two-dimensional world called Flatland, and have trouble comprehending a world with three dimensions until they experience it for themselves.
If you haven’t noticed, Demand Metric Research Corporation is living up to its name: we’ve done a lot of research in past six months.
In this introductory post, I will tell you a bit about myself and my passion for marketing analytics. I started out in technology with an engineering degree from Cal Poly State University in San Luis Obispo, then went on to get a Master’s degree in electrical engineering at USC while working at companies developing complex mechanical and electrical systems. At one point, I consulted for NASA. Yes, I was in fact a rocket scientist! But I wanted more.
If you haven’t already heard, yesterday was Foursquare’s biggest day ever for new user signups. Since the news broke, we have received a ton of requests from clients who want to know:
We spent some time looking at the app this morning and here is the breakdown:
In general, having a vast selection of options is usually a desirable thing. However, narrowing down your choices can often be overwhelming. This is especially true when your decision is business-related and could potentially make or break your marketing efforts!
If you are a business-to-business organization, or a B2B marketer, you have a huge selection of choices when it comes to social media for B2B marketing. Something that is true of any social media effort is that once you start, you must stay on top of your social media channels in order for them to be effective.
Are you tired of wondering whether or not your project and/or business idea actually has some merit? Everyday people have revolutionary ideas for products or services that could change the way people work or travel, but unfortunately they get intimidated by the competition, or they assume that their idea has already been done by someone else. There are ways for evaluating the viability of an idea before you waste all your resources – so don’t get caught crossing centre ice with your head down!
There is no doubt; conducting SEO (search engine optimization) on your website is a constant battle. What makes SEO so difficult is that without the proper training, and without the right weapons in your arsenal, you can easily do more damage to your site than good.
The best way to ensure that you’re up to the challenge of optimizing your website is to be adequately prepared. Watch this video to gain a better understand of SEO and learn a few free tips from SEOmoz CEO & Co-Founder Rand Fishkin (the Wizard of Moz).
Starting a business in these tough economic times can be a frightening prospect for even the most seasoned entrepreneur. There are no guarantees that investors or the public will be as enthusiastic about your idea as you are, and even if you make it to market, there are no guarantees that your product will sell well enough to make a profit. Many would-be entrepreneurs get discouraged by all the unknown factors, and simply let their idea wither away without becoming a reality.
By Jerry Rackley
Marketo, a provider of cloud-based marketing software, yesterday announced LaunchPoint, described by the company as a complete ecosystem of marketing solutions. What are the implications for marketing professionals, and why should we care?
By Jerry Rackley
In 1884, English Schoolmaster Edwin A. Abbott wrote a book entitled Flatland: A Romance of Many Dimensions. The characters in the book live in a two-dimensional world called Flatland, and have trouble comprehending a world with three dimensions until they experience it for themselves.
If you haven’t noticed, Demand Metric Research Corporation is living up to its name: we’ve done a lot of research in past six months.
In this introductory post, I will tell you a bit about myself and my passion for marketing analytics. I started out in technology with an engineering degree from Cal Poly State University in San Luis Obispo, then went on to get a Master’s degree in electrical engineering at USC while working at companies developing complex mechanical and electrical systems. At one point, I consulted for NASA. Yes, I was in fact a rocket scientist! But I wanted more.
If you haven’t already heard, yesterday was Foursquare’s biggest day ever for new user signups. Since the news broke, we have received a ton of requests from clients who want to know:
We spent some time looking at the app this morning and here is the breakdown:
In general, having a vast selection of options is usually a desirable thing. However, narrowing down your choices can often be overwhelming. This is especially true when your decision is business-related and could potentially make or break your marketing efforts!
If you are a business-to-business organization, or a B2B marketer, you have a huge selection of choices when it comes to social media for B2B marketing. Something that is true of any social media effort is that once you start, you must stay on top of your social media channels in order for them to be effective.
Are you tired of wondering whether or not your project and/or business idea actually has some merit? Everyday people have revolutionary ideas for products or services that could change the way people work or travel, but unfortunately they get intimidated by the competition, or they assume that their idea has already been done by someone else. There are ways for evaluating the viability of an idea before you waste all your resources – so don’t get caught crossing centre ice with your head down!
There is no doubt; conducting SEO (search engine optimization) on your website is a constant battle. What makes SEO so difficult is that without the proper training, and without the right weapons in your arsenal, you can easily do more damage to your site than good.
The best way to ensure that you’re up to the challenge of optimizing your website is to be adequately prepared. Watch this video to gain a better understand of SEO and learn a few free tips from SEOmoz CEO & Co-Founder Rand Fishkin (the Wizard of Moz).
Starting a business in these tough economic times can be a frightening prospect for even the most seasoned entrepreneur. There are no guarantees that investors or the public will be as enthusiastic about your idea as you are, and even if you make it to market, there are no guarantees that your product will sell well enough to make a profit. Many would-be entrepreneurs get discouraged by all the unknown factors, and simply let their idea wither away without becoming a reality.
