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Resource Overview

Use this modern content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.

Use this content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this content marketing framework include:

  1. Objectives
  2. Understand
  3. Identify
  4. Build
  5. Organize
  6. Measure

Within each stage there are a series of essential activities that need to be performed to ensure alignment between content and customer needs as well as alignment with organizational objectives and priorities.

Resource Overview

Use this modern content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.

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