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Customer Engagement Framework

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Resource Overview

Use this customer engagement framework to define the activities required to successfully create, plan and execute a customer engagement plan.

Use this customer engagement framework to define the activities required to successfully create, plan and execute a customer engagement plan.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this content marketing framework include:

  1. Prepare
  2. Journey
  3. Strategy
  4. Technology
  5. Advocate
  6. Measure

Within each stage there are a series of essential activities that need to be performed to ensure your customers are engaging with your organization properly.

Resource Overview

Use this customer engagement framework to define the activities required to successfully create, plan and execute a customer engagement plan.

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