eWorkshop: B2B Email Marketing Effectiveness
eWorkshop Description:
A recent Demand Metric Benchmark Study revealed that email continues to be the top B2B marketing channel, outranking social media and word of mouth. This free webinar will review the results of the Demand Metric B2B Email Marketing study, sponsored by Social123, which discovered that most companies underestimate the negative impact of "catch-all", expired or high-risk email addresses.
During this eWorkshop, Chief Analyst Jerry Rackley will discuss key findings from this recently concluded study by sharing the results and providing some high-level recommendations about how to mitigate these barriers to email marketing success.
About the Instructor:
Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.
