Lead Generation Plan Playbook

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

1. Understand Lead Gen
2. Plan your Strategy
3. Defining What a "Lead" Is
4. Implement Technologies
5. Lead Gen Programs
6. Evaluate Program ROI

1. Lead Generation Maturity Assessment
2. Workshop: Secrets to Lead Gen Success
3. Revenue Marketing Transformation
4. Marketing Funnel Template
5. Marketing Channel Ranking Tool
6. Lead Generation Objectives Scorecard
7. Content Marketing Plan
8. Lead Acquisition Model
9. Qualified Lead Definition Tool
10. Lead Scoring Template
11. Develop Customer-Centricity with CRM
12. CRM Readiness Assessment Tool
13. CRM Program Strategy Scorecard
14. CRM Maturity Assessment
15. CRM Business Case Template
16. CRM Consulting Service RFP
17. CRM System RFP Template
18. CRM Vendor Evaluation Matrix
19. CRM Program Metrics Dashboard
20. CRM Administrator Job Description
21. Marketing Automation Software Selection
22. Marketing Automation Business Case
23. Marketing Automation Consulting RFP
24. Marketing Automation Maturity Assessment
25. Marketing Automation ROI Calculator
26. Marketing Automation System RFP
27. Marketing Automation Vendor Evaluation
28. Marketing Automation Vendor Matrix
29. Marketing Calendar Template
30. Advertising Calendar & Budget Template
31. Advertisement Evaluation Matrix
32. Online Advertising Plan Template
33. Online Advertising ROI Calculator
34. Advertising Plan Checklist
35. Sales Productivity Metrics (Daily)
36. Sales Productivity Metrics (Monthly)
37. Sales Productivity Metrics (Quarterly)
38. Nurturing Leads with Podcasts
39. Webinar Program Methodology
40. Events Database Template
41. Tradeshow Evaluation Checklist
42. Tradeshow Evaluation Matrix
43. Tradeshow Lead Capturing Form
44. Tradeshow Program ROI Calculator
45. Tradeshow ROI Calculator
46. Lead Generation Metrics Dashboard