Lead Generation Objectives Scorecard
Your Problem
You need to document a tactical plan for lead generation in order to get buy-in and organize your team.
Our Solution
Our Lead Generation Objectives Scorecard demonstrates key business objectives, programs, metrics and timeframes for your lead generation initiative over the next 12-18 months. This simple, one-page Microsoft Excel 'strategy scorecard' efficiently identifies and communicates the purpose of your lead generation initiative in order to share your plan with your executive team.
For background info, read our Executive Summary: Design a Lead Generation Scorecard
Key Benefits
- increased credibility from defined metrics
- more accountability for team members
- support for budget approval
- save 2 hours on formatting
- provides a real-world example
