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Resource Overview

Email remains one of the most important marketing channels. Join John Follett, Co-Founder of Demand Metric, and Tom Sather, Sr. Director of Research at Validity, as they discuss the results of our 2019  State of Email Marketing Benchmark Study. 

eWorkshop Description

Are your email marketing campaigns getting results?

Email remains one of the most important marketing channels. Recent Demand Metric studies confirm that it is one of the most used channels, and that it ranks high on the list of best ways to reach certain groups, such as sales and marketing and technical audiences. Significant variance, however, exists in the results marketers get from using email.

Join John Follett, Co-Founder of Demand Metric, and Tom Sather, Sr. Director of Research at Validity, as they discuss the results of our 2019  State of Email Marketing Benchmark Study. 

In the webinar, you will learn: 

  • 8 strategies that will make your email marketing more effective
  • Which email tactics are working (and which are not)
  • How to achieve a return on your email marketing investment
Resource Overview

Email remains one of the most important marketing channels. Join John Follett, Co-Founder of Demand Metric, and Tom Sather, Sr. Director of Research at Validity, as they discuss the results of our 2019  State of Email Marketing Benchmark Study. 

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